Reason AI

5 things we learned from designing & testing an insurance proposition in 5 weeks.

At Reason, we like a good challenge. So when a client came to us and asked us to help them brand, design, validate and prototype a new insurance proposition in 5 weeks, we got pretty excited.

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From Design Sprint to Empathy Amble.

At the end of last year, I spoke at Design Thinking London (and wrote a subsequent blog post) on why I decided to ‘break up with design sprints'. I have since been asked ‘well, if not design sprints then what instead?’

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5 tips for creating successful ideas.

Businesses and startups thrive on creativity, and ideas are the fuel that ignites our ability to invent and create something new.

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A reason for optimism

The topic of the conversation was surprise surprise Covid-19. In particular though, what I was interested in learning was how the global pandemic is forcing organisations to change and adapt.

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5 things we learned from designing & testing an insurance proposition in 5 weeks.

From Design Sprint to Empathy Amble.

5 tips for creating successful ideas.

A reason for optimism

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